Virtual Practice Manager Workshop
This four-week, seven-session Virtual Practice Management Workshop presents an opportunity for HVP Practice Managers to learn from their peers, other HVP thought-leaders, and industry experts to drive positive change to their practice’s culture. Below is a course description for each topic and presentation.
Session 1, Part 1: What is Heartland Veterinary Partners? | February 1, 2022 | 11 AM CST (1.5 hrs)
Greg DeAtkine, CEO
This course, presented by Heartland’s CEO, Greg DeAtkine, provides insight into who Heartland is and the mission that drives us. Join Greg as he discusses the growth of Heartland and the vision for the organization’s future.
Session 1, Part 2: Why We’re Here | February 1, 2022 | 11 AM CST (1.5 hrs)
Vice Presidents of Operations
VPs of Operations take you through Heartland’s core values while diving into what they do to support the practices and improve the lives of veterinarians.
Session 2: Leading Change – Our Iceberg is Melting & Kotter’s 8 Stages to Change Management (Pre-work required) | February 1, 2022 | 11 AM CST (1.5 hrs)
Regional Director of Operations
Join one of Heartland’s Directors of Operations as they apply the required pre-work (Our Iceberg is Melting and Kotter’s 8 Stages to Change Management) to the steps of driving positive change to your practice’s culture. Beyond the initial discussion, there is a group exercise to help apply the principles to real in-practice scenarios.
Session 3: Coaching for Performance Improvement | February 1, 2022 | 11 AM CST (2 hrs)
Human Resources Team
The Heartland HR team discusses ways to approach providing discipline without punishment while helping employees grow in pursuit of a positive culture. It also features a group discussion on punishable offenses guided by interactive case studies. Following the topic and forum, they host a 30-minute panel to answer questions you may have for other PMs or HR. Plan to bring your questions to this one!
Session 4: Inventory & COS Management | February 1, 2022 | 11 AM CST (1.5 hrs)
Pricing & Inventory Team
Heartland’s Inventory Analyst provides an overview on the cost of sales management, D/S Tool, cycle counting, and other various topics related to Services and Fees—such as industry pricing standards, listing prices, and more. They also present a case study to enable a group discussion on the D/S Tool and cost of sales management.
Session 5: DVM Recruiting & Externships | February 1, 2022 | 11 AM CST (2 hrs)
Recruiting Team
Receive an introduction to Heartland’s Recruiting Team, learn how our organization supports the recruiting efforts, and understand your role as Practice Manager in the recruiting process. Jam-packed with valuable information around the DVM recruiting process as a whole, this presentation is always interactive and one of the highest-rated sessions of the series.
Session 6: Marketing FUNdamentals: For Your Practice & New DVMs | February 1, 2022 | 11 AM CST (2 hrs)
Marketing Team
Join Heartland’s Marketing team as they share tips and tricks to help you navigate marketing fundamentals and industry best practices with ease. The group presents an interactive discussion and deep-dive on websites, social media, automated reminder systems, the importance of reputation management, and more.
Session 7: How it All Comes Together & Graduation | February 1, 2022 | 11 AM CST (1.5 hrs)
Vice Presidents of Operations
We welcome Heartland’s Vice Presidents of Operations to close out the workshop series with background into their Heartland journey and the growth they see on the horizon. The RDO team and various support center team members host a graduation ceremony and celebration following the discussion.
Meet the Moderator
Ann-Marie has over a decade of experience in the veterinary field in various operational management roles. Prior to joining Heartland Veterinary Partners, Ann-Marie spent several years leading various veterinary practices with Banfield and National Veterinary Associates (“NVA”). While with Banfield, she became a Registered Veterinary Technician and a Certified Animal Behaviorist, focusing her efforts on rescue and rehabilitation and working with code-red cases at local animal shelters to ensure that every pet had a fair opportunity for adoption. During her time with NVA she was a part of the Ambassador Program, where she had operational responsibility and worked closely with practice leadership at eight locations spanning the Dallas-Fort Worth and West Texas areas. Ann-Marie earned her BA from University of Texas at Arlington and is actively involved with the Veterinary Hospital Managers Association (VHMA).